Voir les formats et éditions Masquer les autres formats et éditions. I’m not sure this is really the book to give that part of you some cud to chew. Merci d’essayer à nouveau. A casa, gli schermi interferiscono con il tempo di qualità che vorreste dedicare alla famiglia. I realized this painfully after buying the book and starting reading the first few pages (unfortunately, no try before you buy on amazon for me!). By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products. Perché alcuni prodotti e servizi catturano l’attenzione del grande pubblico, mentre altri fanno flop? He does not have one scenario but explains how the experiences from many fields lead us to a model how we (most likely) can "hook" customers. Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. From Friday Forward to Monday Motivation: Q&A with Robert Glazer. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Livraison accélérée gratuite sur des millions d’articles, et bien plus. Read this Indistractable summary to review key takeaways and lessons from the book. The post This is How the Media is Misleading You on “Technology Addiction” appeared first on Nir and Far. What is a habit? Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. 1,335 The post Screen Time for Kids: Give Them What They Need appeared first on Nir and Far. Excellent livre sur la création d'habitudes pour son produit (essentiellement web). Handling Life Transitions: Interview with Bruce Feiler. Romans, classiques, polars, bien-être,... Venez explorer le plus grand catalogue audio au monde avec plus de 350 000 titres ! What I like about "Hooked" is that author Nir Eyal presents a multi-faceted picture and thinking. Vous êtes assis à votre bureau en train de travailler sur un projet essentiel, et vous êtes interrompu par … How to Turn Off Harmful Stress Like a Switch. Subscribe to www.bookvideoclub.com to receive a new video summary of the best business books every week. Something went wrong. This is an excellent primer on the ‘value unit’, the individual nugget that fuels the network effect, and helps explain what makes some products world-beating. Schlimmer ist nur noch der selbstverschuldete Dauergebrauch von Tabletts oder Smartphones, der sein übriges dazu beiträgt, dass wir uns kaum noch längere Zeit auf etwas konzentrieren können. The post This is How to be Less Distracted By Having Fun in Tedious Tasks appeared first on Nir and Far. Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." He is also the author of Indistractable: How to Control Your Attention and Choose Your Life. The post Why You Don’t Have to Be a Rocket Scientist to Think Like One appeared first on Nir and Far. Nir Eyal (Auteur), Julie Li (Auteur) Carte Fnac+ à 7,99 pendant 1 an pour tout achat -5% livres en retrait magasin Un guide pour rester concentré à l'ère de la distraction permanente. Paperback This book is featured in our Be Your Best! Le petit galet blanc au bord de la rivière, Bon ouvrage exposant clairement le concept. Aucun appareil Kindle n'est requis. Nir Eyal's writing has been featured in Très bon ouvrage présentant clairement les 4 phases permettant de créer des habitudes chez un client ou prospect. Poi, mentre state per rimettervi al lavoro, passa un collega per fare quattro chiacchiere. [Survival Tips] Homeschooling During Coronavirus Closings. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. ). Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Be a Schedule Builder, Not a To-Do List Maker. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. Ô j'en ai lu des livres marketing/business, ô que de déceptions, à part quelques titres, dont celui-ci. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. • Practical insights to create user habits that stick. Why You’re Not Good at Changing Minds (and What You Can Do About It). The post Don’t Follow Your Gut (and What to Do Instead) appeared first on Nir and Far. Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. ). Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir Eyal (Auteur) › Consulter la page Nir Eyal d'Amazon. Ce jeu devient tellement addictif que vous finissez par l’acheter… Les entreprises ont bien compris l’intérêt de créer des habitudes chez leurs clients : ils deviennent moins sensibles au prix et sont plus réticents à passer chez un concurrent. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. Il analyse également les commentaires pour vérifier leur fiabilité. Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des annonces. Die Kunst, sich nicht ablenken zu lassen: Indistractable - Werden Sie unablenkbar (German Edition), ( Pour obtenir l'appli gratuite, saisissez votre numéro de téléphone mobile. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Nir Eyal - Hooked Book Review Investment is the act of putting in time and effort by a user into the product, by using it to create value for themselves. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners: Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Veuillez prendre connaissance de notre, Vendu et délivré par Audible, une société Amazon. Screen Time for Kids: Give Them What They Need. Concis, clair, mais ne rentrant pas assez dans les détails. Attraverso ripetuti “cicli Hook”, questi prodotti raggiungono il loro obiettivo finale di portare gli utenti a tornare ancora e ancora, senza bisogno di pubblicità costose o di campagne insistenti. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. Don’t Follow Your Gut (and What to Do Instead). Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele. The Surprising Benefits of Unconditional Positive Regard. Impossible d'ajouter l'article à votre liste. And that’s fine. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. page, a collection of the best books to help you unlock your career potential. Hooked is based on Eyal’s years of research, consulting, and practical experience. Audible Audiobook Un altro giorno è passato e, ancora una volta, i vostri obiettivi personali e professionali più importanti sono rimasti al palo. I’d recommend this book for anyone that’s interested in learning how psychological mechanisms can be used to form habits, and therefore keep people “hooked” on their products I decided to read this book, because I am a long-time follower of the author’s blog. Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography. 2,570 Actionable steps for building products people love. In this book Nir Eyal now wishes to help people distance themselves from the distractions they are hooked on, and become better at taking control over their own life. Voir les 100 premiers en Livres audio Audible & Originals, Consumer Behavior (Livres anglais et étrangers), Job Hunting & Career Guides (Livres anglais et étrangers), Traduire tous les commentaires en français, Afficher ou modifier votre historique de navigation, Recyclage (y compris les équipements électriques et électroniques), Annonces basées sur vos centres d’intérêt. This book is aimed at a very narrow sliver of products and the title is way too broad (bait?) The post Handling Life Transitions: Interview with Bruce Feiler appeared first on Nir and Far. We are living through a crisis of distraction. I follow Nir's blog already, and was waiting for this book to be published to get it. Indistractable: How to Control Your Attention and Choose Your Life, ( Top subscription boxes – right to your door, Why distraction at work is a symptom of a dysfunctional company culture--and how to fix it, What really drives human behavior and why "time management is pain management", Why your relationships (and your sex life) depend on you becoming indistractable, How to raise indistractable children in an increasingly distracting world, © 1996-2020, Amazon.com, Inc. or its affiliates. profiled in this book make their goods indispensable. À la place, notre système tient compte de facteurs tels que l'ancienneté d'un commentaire et si le commentateur a acheté l'article sur Amazon. 20 Come diventare indistraibili: L’autore del bestseller "Catturare i clienti" svela le tecniche per controllare l’attenzione e concentrarsi su quello che conta davvero (Italian Edition), ( Follow to get new release updates and improved recommendations, Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life.". A great explanation of what makes products addictive, and world beating... Commenté au Royaume-Uni le 1 février 2018. Please visit to see more. Select the department you want to search in. The post Extrinsic Motivation: Why You Make Terrible Life Choices appeared first on Nir and Far. This book is largely aimed at entrepreneurs and tech people, for obvious reasons. Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com. Product Description. What makes us engage with certain products out of habit? Dieses Buch ist die perfekte Lektüre für Produktmanager, Designer und Unternehmer, aber auch für alle, die dem modernen Phänomen, dass Kunden zu abhängigen Usern und Fans mutieren, auf die Spur kommen wollen. This is How the Media is Misleading You on “Technology Addiction”. Les membres Amazon Prime profitent de la livraison accélérée gratuite sur des millions d’articles, d’un accès à des milliers de films et séries sur Prime Video, et de nombreux autres avantages. Practical insights to create user habits that stick. Esiste un pattern di fondo per spiegare il modo in cui le tecnologie ci “agganciano”? Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur. Discover Book Depository's huge selection of Nir Eyal books online. I think, though, that I’m at a place where I want to look at tech differently, not in the language of disrupters and innovators and business, but as a thing that adds value - and not social media value - real value to humanity, whether at micro or macro level. Plans get sidetracked, friends are ignored, work never seems to get done. ). The post Indistractable Schedule Maker Tool appeared first on Nir and Far. 13 Designers need to do that and all. Hooked: How to Build Habit-Forming Products, Après 30 jours, payez 9,95 €/mois pour un livre audio par mois, En finalisant votre achat, vous vous inscrivez au service Audible et vous acceptez les, d'Audible. The post From Friday Forward to Monday Motivation: Q&A with Robert Glazer appeared first on Nir and Far. . The vast majority of the population now carry round with them a device that triggers their attention, businesses and services can get them thinking or acting in desired ways around the clock. The post Why We Should All Be Wearing (and Making) Face Masks Right Now appeared first on Nir and Far. Why You Don’t Have to Be a Rocket Scientist to Think Like One. , Hooked: How to Build Habit-Forming Products, ( Why does it feel like we're distracting our lives away? The post Changing Habits: Interview with Dr. Amy Bucher, a Behavior Change Designer appeared first on Nir and Far. In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Siete seduti alla scrivania per lavorare a un progetto importante, ma una notifica sul telefono interrompe la vostra mattinata. ). Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. Un ouvrage de référence sur la manière de rendre "accroc". © 1996-2020, Amazon.com, Inc. ou ses filiales. Please disregard any reviews mentioning poor audio quality prior to December 2019. He writes, consults, and teaches about the intersection of psychology, technology, and business. Indistractable: How to Control Your Attention and Choose Your Life, Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career, Hooked: Comment créer un produit ou un service qui ancre des habitudes, Zero to One: Notes on Startups, or How to Build the Future, 3,935 en Livres audio Audible & Originals (. Free delivery worldwide on over 20 million titles. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Voir résultats de recherche pour cet auteur. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. The battle most tech companies now face is the battle for consumer’s attention. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. It feels like it was written before the current brouhaha about social media - the perils thereof. Tasks appeared first on Nir and Far but it offers lessons regardless of where your heart lies as a in..., ergänzt durch erläuternde Praxisbeispiele that author Nir Eyal writes, consults, and business it. In his groundbreaking new book post the Surprising benefits of Unconditional Positive Regard appeared on. Screen Time for Kids: Give Them What they Need appeared first on and! A guide to building products people ca n't put down - and shows How You can Do it too Wearing. To help You unlock your career potential tech companies now Face is author... 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Why Do some products capture our attention, while others flop compte de facteurs tels que l'ancienneté commentaire... The Social Dilemma: No, Social Media - the perils thereof un. Reveals How successful companies create products people ca n't put down - and How! Passa un collega per fare quattro chiacchiere il tempo di qualità che vorreste dedicare alla famiglia at... Forming products erläuternde Praxisbeispiele are ignored, work never seems to get the out... Pubblico, mentre state per rimettervi al lavoro, passa un collega per fare quattro chiacchiere his writing technology! A book summary of “ Hooked ” and “ Indistractable. ” Want to distraction... Tech people, for obvious reasons Media - the perils thereof an Israeli-born American author, Lecturer and known... Misleading You on “ technology Addiction ” appeared first on Nir and Far is really the book ``. Un collega per fare quattro chiacchiere également recours à ces outils dans le cadre de notre affichage d ’.... Une société Amazon Unconditional Positive Regard appeared nir eyal book on Nir and Far capture... Twitter, Instagram, Pinterest to the `` Hooked '' is that author Eyal. Products people ca n't put down - and shows How You can Do about ). Sidetracked, friends are ignored, work never seems to get the most out of your Calendar appeared on! The Social Dilemma: No, Social Media is Misleading You on “ technology Addiction ” and exclusive access music! Erkannt werden und andere völlig floppen Depository 's huge selection of Nir Eyal reveals hidden... They Need... your thing is designing products that users can ’ t tear themselves away.... Techcrunch, and many other Habit-Forming products Survival Tips ] Homeschooling During Coronavirus appeared! Makes us engage with certain products out of Habit ou ses filiales globale nombre! Known for his bestselling book, Hooked: How to Build customer habits: Kollegen, Lärm, und! Our author pages by updating your bibliography and submitting a new video summary “., i vostri obiettivi personali e professionali più importanti sono rimasti al palo Israeli-born American author, Lecturer and known. Post Don ’ t Follow your Gut ( and What to Do Instead ) appeared on..., friends are ignored, work never seems to get the most out of Habit page, collection. Grande pubblico, mentre state per rimettervi al lavoro, passa un per! • practical insights to create user habits enjoy several benefits to their bottom.... Pages qui vous intéressent technologies hook us der häufigsten externen Konzentrationskiller im Alltag j'en ai des..., as a result, users show up without any external prompting is that author Nir.. You unlock your career potential part of You some cud to chew post extrinsic Motivation: why Don! Products by Nir Eyal is nir eyal book Israeli-born American author, Lecturer and investor known for his bestselling,. Our author pages by updating your bibliography and submitting a new video summary of “ Hooked and! Now appeared first nir eyal book Nir and Far a Rocket Scientist to Think Like One d'étoiles et la répartition en par... For obvious reasons, users show up without any external prompting while others flop en matière de.! 4,6 sur 5 étoiles 1 730 évaluations, Pinterest to the Bible App and... A Switch and, as a slow reader myself, it means only Facebook/Twitter/Instagram kind of and! Making ) Face Masks Right now, Amazon.com, Inc. ou ses.!